Measure each product page against Ring 1.

After this read you can decide which product pages need renaming or rewriting before any buying question can reach them.

A buying question only ever reaches one part of the catalogue. We read every product and page the way each assistant does, then show which department it was filed under. Filed on the wrong shelf, you are never shortlisted, because the question never reaches that shelf. The name usually does the damage before the description gets read.

Example result

Eight products. Half of them filed where your buyers never look.

Every product read the way each assistant reads it, then placed on the shelf it was filed under. Four land in Health & Beauty, where they belong. The rest drift to Arts & Craft, Toys & Games and Apparel, usually because the product name says something the description does not correct. A product on the wrong shelf is never shortlisted, because the buying question never reaches that shelf.

Same product page, same day, three assistants. Metrisque reads every product the way each of them does and shows you where it landed.

What this measures