SOLUTIONS · ECOMMERCE
Buyers ask an assistant which product to get. You are on the list or you are not.
Product questions are the easiest kind for an assistant to answer and the hardest to be named in. It has to know your product exists, read it as the right kind of thing, match it to how the buyer phrased the need, and find a source that backs it. We measure each of those on your real catalogue, product by product.
QUESTIONS WE MEASURE FOR ECOMMERCE
“best waterproof eyeliner for oily lids”
“vegan lip balm that ships to the UK”
“eyeliner vs gel liner for beginners”
“is Lumadot cruelty free”
Example questions. Your set is built from your own market.
WHAT MATTERS MOST HERE
Buyer Match
Whether your product pages read as answers to how buyers actually phrase the need, or only to how you describe the product.
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AI Recommendations
Which brands hold the shortlist slots on your product questions, per assistant, across runs.
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Category Fit
Whether each product is filed on the shelf the buying question reaches.
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WHERE ECOMMERCE USUALLY LOSES THE SLOT
A product named for a feeling
Assistants file on the name first. A product called Beetle Collection reads as a collectible before it reads as eyeshadow.
Specs that live in an image
If the waterproof claim is only on the packaging shot, there is nothing for an assistant to lift into an answer.
One page for twelve shades
A single page answering twelve different questions rarely reads as the answer to any one of them.
See where you stand in ecommerce.
Your first read is free and takes about a minute. No account, no card.