SOLUTIONS · SOFTWARE
Being read as the wrong kind of tool removes you quietly.
Software buyers ask assistants for categories and alternatives, and the assistant answers from whichever category it filed you under. Read as the wrong kind of tool, you are never in the running for the questions your buyers actually ask, and nothing in your analytics will tell you it happened.
QUESTIONS WE MEASURE FOR SOFTWARE
“best CRM for a small design studio”
“alternatives to a spreadsheet for client billing”
“project tool that handles retainers”
“is Kettleburn good for freelancers”
Example questions. Your set is built from your own market.
WHAT MATTERS MOST HERE
Category Fit
Which category each assistant files your product in, and how far that is from the one you sell into.
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Question Finder
Which category questions are still open, and which already return the same three tools every run.
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Content
Whether your pages state what the tool does in words an assistant can repeat.
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WHERE SOFTWARE USUALLY LOSES THE SLOT
A name that describes nothing
Palette reads as design software to one assistant and eye makeup to another. The name does the damage before the description gets read.
Positioning written for investors
“The operating system for modern teams” gives an assistant nothing to file.
No plain statement of who it is for
Team size, sector and price band are the parts buying questions are made of.
See where you stand in software.
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